VIVA LA VIDA: 35TH Annual Festival & Parade 10/27/18

VIVA LA VIDA: 35TH Annual Festival & Parade 10/27/18

Saturday October 27th 2018 – Grand Procession Parade Noon-1:00pm – Festival Noon-6:00pm

At the 100-200 block E. 4th Street, Austin, TX 78701

Free Admission

Mexic-Arte Museum’s Viva La Vida Fest is Austin’s largest and longest-running Día de los Muertos (Day of the Dead) festival. The festival features a Grand Procession, the Education Pavilion with hands-on art activities and artist demos, and a celebration with traditional foods, local artist and retail booths, a low-rider exhibition, live music and performances throughout the day.

Day of the Dead is an important Latin American tradition that takes place on November 1st and 2nd. It is a time when friends and family gather to honor and remember loved ones – not through mourning, but through celebration! The origins trace back to the pre-Columbian era when death was viewed as a transformation or continuation of life. This ancient belief evolved into the modern tradition of commemorating loved ones with altars decorated with sugar skulls, flowers, photographs, favorite foods and memorabilia of the deceased. Family and friends share stories and memories, sing songs, and play music. In Austin, Mexic-Arte Museum has continued some of these traditions, transformed others, and created new expressions to produce today’s Viva La Vida Fest!